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Personas convers.one uses personas to get a deeper understanding of  the wants, needs, and motivations of various types of users. The creation of personas is necessary in order to build user flows that reflect the  overall user experience for specific types of people. Some data points used to develop personas include: Well defined personas can …

Personas and Segments Read More »

Did you know the human attention span is shorter than a goldfish’s?Goldfish = 9 secondsHumans= 6-8 seconds Your website has a lot of work to do in a short amount of time. Customers decide very quickly—in a matter of seconds—whether they like your marketing message. Provide something relevant and you’ve got asatisfied customer. Miss the mark, …

convers.one personalisation studio Read More »