Did you know the human attention span is shorter than a goldfish’s?
Goldfish = 9 seconds
Humans= 6-8 seconds
Your website has a lot of work to do in a short amount of time.
Customers decide very quickly—in a matter of seconds—whether they like your marketing message. Provide something relevant and you’ve got a
satisfied customer. Miss the mark, however, and they’re gone.
Personalization—the tailoring of messages or offers to individuals based on their actual behaviour—promises to address this issue.
91% of consumers prefer to shop with brands that give them personalised recommendations.
– Personalisation
Pulse Check | Accenture
Personalization gets the user’s attention and surfaces the right message at the right moment. Presenting a lead with a recommendation or offer they are more likely to prefer increases conversion rates.
converse.one unified customer profile ingests real-time customer conversation data, transactional data, and customer account data points and make it available for use immediately. This connects and unifies event data from multiple touchpoints, devices, and channels into a single customer view.
The profile unification studio enhances your existing profile data by adding data points collected by all channels including the convers.one chat interface